Yay! My first mailer of 08 is finally out! After a crazy busy end to 2007, 2008 has been surprisingly quiet thus far. In retrospect, I did take advantage of my time to thoroughly update and research my target market database, which in and of itself could be a full time job. I hope it pays off!

Just why is it that art directors move around so frequently? Out of my now extensive database, only a handful are still with the publications I originally had them at five years ago. It’s frustrating to find that the art director you have finally made some headway with has left, unable to find.  In some respect, I imagine it is a good thing - with fresh new faces to wow.  I am grateful however for the art directors that I have worked with who are kind enough to notify me of their new ventures and welcome further submissions. I am also grateful for the new internet phenomenon of actually publishing a masthead online and for sites like mastheads.org and newpages.com for making my life a bit easier.

So now I wait – the quiet before the storm. Or so I hope!

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